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Small business CRM seems to be the new flavor of the online world. There are advertisements galore. Article marketing is on an all time high. Small business CRM vendors too are leaving no stone unturned to ensure that these ads are visible most of the time. But is it really worth it? Do small businesses really need a sophisticated system like CRM to enhance their performance? Is the investment in a CRM system justified? In simple terms, is CRM a necessity or an exaggerated need? Let’s find out the answer to this million dollar question.
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