The idea of social marketing is to be able to generate greater interest in the company and also make your company more visible. Therefore, the first step is to make your company appear more social and enable people to relate to it at various ways.

The first step is to provide material which is of value to those who are receiving it. It should be informative, guiding, interesting and of some newsworthiness. Therefore, you would constantly need to update your content to make it relevant and current.

It is always good to find ways to engage with the audience. Look for pictures and stories, and for images and videos that can bring out more colour and be more appealing.
Twitter and Facebook are not the only places to be social. Explore other avenues and look for other platforms that you can use. Always ensure that the material you send out can cater to larger cross section, and can be of value to people starting right at the bottom of a company all the way to the CEO.

The most important thing to keep in mind is that social media and communication must begin from within before it reaches out. Therefore, ensure that you first look at your company and involve all your employees before you even look to go beyond and expand to the external community at large.

Making the company social starts from within and broadens itself until it includes most people that you need to target. It is a process that needs to be built upon carefully, and with time you will be able to manage it easily.