Online marketing being one of the key solutions for any business to successfully sustain itself electronically, primarily involved key word density in content, related articles submissions, link building and getting the site indexed. This has changed drastically bringing in elements such as age of the domain, content related to the domain, blogs and forums, Site Maps, RSS feeds, PPC Campaigns, social media optimization etc.

The latest has been the inclusion of specific Search Engine Optimization design requirements to assist in achieving better page rankings. The concept being that any user irrespective of their Internet bandwidth views the site quickly without having to wait while the site loads.

Search Engines are now taking into account not only the amount of information related to your web site, but also usability and site loading time. Web sites with heavy images, flash, CSS and Java Scripts take longer to load resulting in users clicking away from your site due the wait.

SEO Web Design requires that images used on the site be optimized to reduce size, Minifying and Differed loading Java Scripts and CSS, flash optimization, and in general trying to reduce the weight of the overall page resulting in faster loading time.

There are a wide range of free tools online which assist in identifying delayed loading time and suggesting where improvements can be made as well as validating the website after the design is accomplished allowing for faster Loading time.