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The keyword of web 2.0 design is ‘simplicity’ and the mantra that it preaches is that, that with simplicity comes style. True, that the essence of web 2.0 design lies in its graphical effects but then only when the look is kept simple does the whole concept of web 2.0 design work. These simple little attractive features of a web 2.0 design page are achieved using a central layout view. That means, there will be fewer columns, a separately allocated top section and more use of solid colors. Simple navigation is another factor that has to be kept in mind while designing a web page using the web 2.0 concept. Web 2.0 design techniques sure emphasize more on bolder logos, strong colors, rich surfaces, and bigger texts as these have the potential to grab more attention. Then of course, adding gradients, cute icons, star flashes and reflections on your web page makes it all the more appealing. However, not all these web 2.0 design techniques will always work for every kind of web page. Exceptions are always there and sadly the internet is flooded with many such bad examples where the web 2.0 design concepts have been wrongly implemented, over used or created without using much sensitivity. After all, designing a website cannot be the same as cake mixing where you just plunge in eggs, flour and sugar all in the same bowl! The way to the viewer’s eyes and in the process generating more hits for your web page is to design an elegant site with a simple yet bold look that will show a clean and focused web page. But then of course, in order to achieve that, you necessarily do not have to follow the ‘minimalist’ policy. If you look at it this way then it is nothing but one of the two possible solutions for a problem and the web 2.0 design technique just happens to be the simpler solution. And, as we all know, ‘the simpler, the better’!
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