Project:	Chefs Diet
Client:	Chefs Diet
Year:	2010	Launch Website

Overview:Chefs Diet™ was created to revolutionize the word "diet." They aim for a world to know that dieting doesn't have to mean starving or sacrificing on taste. Today, with thousands of satisfied clients, they have become the leading meal delivery service featuring menus based on Nobel Prize winning science: 40% carbohydrates, 30% protein, and 30% favorable fats. The gourmet line of freshly prepared meals and snacks have helped their clients, including many Hollywood celebrities, find a healthier, easier, and more enjoyable way to look and feel their best. They adhere to the highest standards in delivering quality meals and offer round-the-clock customer service unmatched by others. Combining their dietary personalization with 40/30/30 nutrition promotes increased energy levels, weight loss, lean body mass, and optimal blood sugar levels. As a provider of daily delivery to the NY Tri-State area their menu selections are unparalleled by any other food delivery service in the nation.

Problem: The redesign and online rebranding of Chefs Diet™ set forth to bring their existing website up to date from both a design and online marketing perspective. The existing flash on the old site was not only out of date, but was also not mobile compatible.

Solution: USA Web implemented a dynamic design using the latest technologies on the internet and in the mobile space. The brand was also undergoing a rebranding that USA Web extended online with interactivity, simplicity, and multimedia. One of our client's goals was to increase branding through online marketing, which we reflected in the design by implanting SEO best practices, and integrating social media platforms like Twitter, Facebook, and YouTube. The results yielded a better user flow, and the visitors have spoken. Since launch Chefs Diet has seen a resurgence in new visits at 69.22%, and a reduced bounce rate of 37.9%. The average user visited 4.5 pages per visit. A revised content strategy enhanced the overall user experience prompting more clicks throughout the site.