|Project:||City Lights Media|
|Client:||City Lights Media|
Overview:City Lights Media Group is now in its 25th year of operation. In the last three years, the company has experienced dramatic growth and diversification, making it one of the fastest growing media companies in the country. The company is engaged in development, acquisition, creation, production, and global licensing of proprietary content, including motion pictures, television program, and digital content, such as wireless, broadband, and video on demand.
City Light has leveraged the synergy of its creative, production, and distribution teams to create a media company literally without peer, producing the highest quality media content within comparatively modest budgets. This is a result of its extensive in-house resources, which includes one of the country's largest post-production facilities and surround sound mixing studios—36 post-production suites in all—, high-definition capabilities, and a dedicated and motivated team of some of the best talent in the industry.
Problem: With so many services offered and products created, City Lights Media Group needed an easy-to-navigate site that would visually wow users while retaining a sophisticated look and succinctly presenting all of the company's many facets.
Solution: Using the most up-to-date technology possible, USA Web created a clean, attention-grabbing site that was hashed out over multiple meetings and revisions before finalizing the site's layout. Being a media company, the visual aspect of the site was heavily emphasized, with eye-catching rotating banners showing off the company's products in a simple and effective manner. The site was given a modern makeover, adding space to let the images breathe and speak for themselves.