Google Universal Search
If you are a regular internet surfer, then how can you live without Google? When google first arrived, it was looked upon with much speculation. But very soon, it promised to change the way we search and it did. Today, almost 67% of the internet use Google to find what they need.
As a result of this great popularity, google has left no stone unturned to make their search results as beneficial as they can for their users. There have been constant efforts and developments happening at Google and Google Universal Search are just one of them.
Google Universal Search is a new way of searching which will give you results from image, video and books for that search term. Let’s say you searched for ‘superman’, you will get the normal search results which will have the links from the best websites about superman. But right there on the top, you will have separate links from images about superman and videos as well.
There are a lot of benefits of Google Universal Search for both the webmaster as well as the surfer.
Benefits of Google Universal Search
- The user will have much more comprehensive results in just one search. He/she will no longer have to look separately for images and videos. It makes the search more complete. However, it will be some time before it is rolled out in the whole world.
- As far as the webmaster is concerned, it brings in a whole new set of opportunities and challenges. Earlier, a quality website with SEO would ensure that you reach the top ten search results. But now, a website that has a great instructional video with keywords can use it to beat you to the top ten. So if you have the resources, you can use it to your advantage.
To better understand the implications of Google Universal Search, ask your search engine optimization expert. He/she will suggest ways by which you can use this to your benefit.
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