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Craig A. Simak
Executive Vice President
International Business Forum |
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Importance of picking right keywords in seo
The war between SEO professionals and search engines has been waging ever since the first search engine came into being and websites wanted to reach the top of the search results page to benefit their business.
The usage and abuse of Meta tags is what forced search engines to evolve and use complex algorithms to scan web pages. As a result, today search engine results pages are far cleaner than they ever were.
Hence, it is of utmost importance that you use a combination of the right on-page and off-page seo tactics to maximize your chances of making it to the top of the search engine results. Let us focus on on-page techniques in this article.
Keywords
As far as on-page SEO tactics are concerned, it is dominated by just one word, keywords. Yes, keywords are the single most important factor that will determine your success in the SEO campaign.
Because, it is keywords that people will use to find your webpage and services on the internet. So, even before you start writing a single word of content for your website, you should know what keywords to use.
Finding the right keywords has become easier now. There are services on the internet that list the most searched keywords on the internet for a particular item or business.
For example, if you sell t-shirts, then some of the popular search terms will be 't-shirts, tee shirts, cheap t-shirts, tees for youth' etc. You can easily create a list of the most probable keywords by thinking or even holding a brainstorming session.
Half the battle won
If you have the right set of keywords in the right prominence and density, then consider half the battle won. Keywords also need to be included in the title of the web page. The ideal keyword density is between 5 to 25%. Anything more can do more harm to your webpage than good. So refrain from using keywords unnecessarily.
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