The ever-growing popularity of social media sites has made conversations public and opinions less private. Sites like Facebook, Twitter, LinkedIn, YouTube, and countless others now account for one quarter of the amount of time a person spends online. In the past decade, social media has evolved into a powerful tool where a single bad Yelp! review by an influential user could severely hurt a business and celebrity is only a YouTube video away. Simply put, Social Media is the new PR.
Social media empowers companies to engage their customer base, increase brand awareness through positive word of mouth, and monitor what people are saying. And businesses are taking note, with 80% of American companies—both B2C and B2B—currently using social media to acquire new customers and network with prospective clients.
However, as many as half of Social Media Optimization (SMO) campaigns fail to produce any results, sometimes even hurting the company in the process. With new platforms and trends arising every day, many companies lack the resources and the significant amount of time needed to run a successful campaign. Often companies take a piecemeal approach to SMO, hiring various freelancers to handle different aspect of the campaign and ultimately failing to present a coherent brand message. Other companies that do have an in-house department often fail to grasp the "social" aspect of social media, with their SMO campaigns coming off as insensitive and calculated, which can in turn damage their brand.
USA Web' team of social media experts, copywriters, designers, and developers bypasses all of the above problems by offering a comprehensive, cost-effective, and fully customized and managed package of SMO services that will significantly bolster your online visibility. When you sign up for our SMO services, you will be assigned a project manager who will work directly with your company to learn your brand identity and SMO goals and propose a uniquely tailored package outlining a timeline by which you will reach those goals. With USA Web, you receive our time-tested tools and services married with hands-on management to ensure your SMO success.